About The Storey Group

We are a premier People & Planet Advisory firm, dedicated to transforming organizations through the integration of strategic human capital management and environmental stewardship.

Our Firm

Founded on the belief that business success and planetary health are intrinsically linked, we partner with leaders to build resilient, purpose-driven organizations.

Global Reach

Serving clients in 20+ countries

Sustainable Impact

1M+ trees planted globally

The Storey Group (TSG) was established to address a critical gap in the advisory landscape: the disconnection between human resources strategy and environmental, social, and governance (ESG) goals. We recognized that for organizations to truly thrive in the future economy, their people strategies must be aligned with their sustainability commitments.

Our approach is rigorous, data-driven, and deeply human. We combine top-tier management consulting methodologies with specialized expertise in environmental science and organizational psychology. This allows us to deliver solutions that are not only strategically sound but also culturally transformative.

From our headquarters in the UAE and hubs across the globe, we advise governments, multinationals, and high-growth enterprises on how to unlock human potential to drive sustainable business performance. We don’t just advise on the future of work; we are actively helping to build it.

Our Core Values

These principles guide our client work, our internal culture, and our interaction with the broader community. They are the foundation of “The Storey Way.”

We Dare to Make a Difference

We challenge conventional thinking to make a meaningful difference. Every decision is guided by our commitment to creating positive impact for both people and planet.

We Dare to Design and Co-Create

We collaborate to achieve better outcomes, combining strategic logic with creative innovation to solve complex challenges with elegant simplicity.

We Dare to Give 100%, Always

We work with purpose and motivated urgency. We turn desire into action, ensuring every engagement delivers exceptional value and positive impact.

We Dare to Create an Intentional Legacy

We strive for longevity and sustainability. We’re proud of our contribution to global environmental restoration and organisational transformation.

Our Leadership Team

We strive for longevity and sustainability. We’re proud of our contribution to global environmental restoration and organisational transformation.

Karen Storey

Karen Storey

CEO and Founder
Karen Storey leads The Storey Group with a clear focus on helping organisations adapt, grow, and create meaningful impact through trusted leadership. As Founder and CEO, she brings decades of experience in strategy, change, and sustainability, guiding leaders to build practical, future-ready organisations that benefit people, the planet, and long-term value.
Fahad Masood

Fahad Masood

Chief Operating Officer
Fahad Masood exemplifies the visionary leadership driving The Storey Group’s revolutionary approach to People & Planet Advisory. As Chief Operating Officer, he brings a rare combination of academic excellence, government recognition, and measurable environmental impact that positions TSG at the forefront of sustainable business transformation.